Forest for the Trees

Forest for the Trees

Forest for the Trees

Community strategies & services for climate companies.

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I help climate companies foster communities that drive growth and inform product development.

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As a consultant or fractional leader, I will guide and support you and your team through a well-tested creative process.

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Together, we’ll design and implement a community strategy, observe and understand its impact, and integrate insights to refine your strategy and optimize results.

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Strategies we co-create will have meaningful and measurable impact.

Through the experience, you’ll learn the principles of community-building for businesses.

Ways we can work together:

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Consulting

I consult with individuals and teams, guiding them through creative methodologies to design and implement community strategies with meaningful, measurable business impact.

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Fractional leadership

I join your company as a part-time member of your team, provide leadership and management of Community teams, programs, and projects, and represent the work I oversee in strategic conversations.

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Coaching

I also offer 1:1 coaching for individuals - founders, leaders, solopreneurs, folks in career transitions, etc.

Vibrant communities make blossoming businesses.

Community strategies can impact different areas of business:

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Brand-building

Expand and deepen brand awareness, boost brand affinity, build trust with current and prospective customers, ambassador.

• Social proof: word of mouth, testimonials, ambassador programs.

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Growth, GTM

Generate qualified leads for sales, partnerships. Convert awareness to acquisition. Grow existing accounts.

• Events, referrals, case studies, distribution channels.

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Product

Collect input and integrate insights, to deliver what your customers want/need. Find product-market-fit, gain traction, increase customer happiness.

• Robust, dependable product feedback loops.

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Engagement

Facilitate connection, collaboration, and contribution that mutually benefit the company and community members.

• User-generated content, ambassador programs, etc.

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Support

Enable, empower, and reward customers for helping each other. Reduce workload for in-house support team, increase customer happiness.

• Documentation, tutorials, tools, discussion forums, etc.

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Culture

Fill your talent pipeline with qualified, cultural-add candidates.

Cultivate an ‘internal community’ to nourish organizational culture.

• Recruiting/hiring, employee happiness, retention.

Who I work with:

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Themes:

Climate, sustainability, social and environmental justice, Native-led,

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Startups, scale-ups, pre-IPO, public companies, family-owned small biz

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Founders, executives, leaders, ICs, solopreneurs, folks in career transitions

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For-profit, non-profit, public benefit corporations

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Individuals, teams, departments, companies

Past collaborations:

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Client testimonial:

★★★★★

“Tim's personable and approachable nature, coupled with his consistent delivery of actionable insights, has made him an essential part of our journey.”

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Alan • Founder @ FlexSpeak

Who we are:

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Tim Falls

Founder, Forest for the Trees

I’ve built companies, products, and communities for 15+ years — in high-growth tech companies and slow-growth non-profit organizations. I’ve helped establish worldwide brands, workforces, and customer bases. I’m immersed in the global business ecosystem as an operator, board member, advisor, and mentor.

I love supporting others in their journeys of personal discovery and growth and seeing them thrive in all aspects of life. I'm passionately committed to stewarding a planet that's pleasant and safe for future generations.

FAQs:

Have another question? Please ask here.

Do you work with non-climate companies?
What does “community” mean in the context of business?

Let’s build together.

To explore how community strategies could impact your business and discuss pricing, let’s chat.

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